The London Spirits Competition celebrated for its focus on quality, value, and packaging, is proud to welcome Laura Willoughby MBE, the UK’s foremost authority on low and no-alcohol beverages, to its 2025 judging panel. As the founder of Club Soda and a driving force behind the Mindful Drinking Movement, Laura’s inclusion highlights the competition’s commitment to recognizing the growing significance of the low and no-alcohol category in the spirits industry.

Club Soda: Revolutionizing the Drinks Industry

Club Soda, founded by Laura in 2015, has been at the forefront of a cultural shift toward mindful drinking. A one-of-a-kind initiative, Club Soda is dedicated to supporting individuals, venues, and brands as they embrace the low and no-alcohol movement.

Through its Tasting Room in Covent Garden, London, Club Soda has established itself as the UK’s hub for exploring innovative low and no-alcohol beverages. The Tasting Room curates an ever-evolving selection of premium non-alcoholic spirits, wines, beers, and mixers, offering consumers the chance to discover products that prioritize quality, flavor, and inclusivity.

For brands, Club Soda provides a powerful platform to gain exposure in this rapidly growing market. With a comprehensive approach that includes retail, events, and consumer education, Club Soda helps low and no-alcohol producers connect with trade buyers and build meaningful relationships.

Laura Willoughby’s leadership has made Club Soda a trusted partner for bars, restaurants, and hospitality venues looking to expand their low and no-alcohol offerings. The organization’s Mindful Drinking Festival and ongoing advocacy efforts have been instrumental in elevating the profile of the low and no-alcohol category across the on-trade sector.

Elevating Low and No-Alcohol Spirits at the London Spirits Competition

Laura’s appointment to the London Spirits Competition judging panel represents a significant milestone for the low and no-alcohol spirits sector. Her deep understanding of consumer trends, her expertise in evaluating product quality, and her advocacy for mindful drinking will ensure that no-alcohol spirits are judged on par with traditional spirits.

The competition provides a valuable platform for brands to:

1) Gain Industry Recognition: Winning medals for quality, value, and packaging can boost a brand’s credibility and visibility.

2) Expand Market Reach: The competition attracts top trade buyers, distributors, and influencers in the global spirits industry.

3) Cater to Evolving Consumer Preferences: With mindful drinking on the rise, a spotlight on no-alcohol spirits can open new avenues for brands.

Laura Willoughby MBE: A Leader in Mindful Drinking

Laura’s expertise and passion for redefining drinking culture have made her a sought-after figure in the industry. Her work has earned her an MBE for services to charity and social enterprise, and she continues to inspire change through her writing, speaking engagements, and the growing success of Club Soda.

Sid Patel, CEO of the Beverage Trade Network, organizer of the competition, shared his thoughts:

"Laura Willoughby’s impact on the low and no-alcohol sector has been extraordinary. Her vision and expertise will bring an invaluable perspective to the judging panel, ensuring that the competition celebrates the very best in mindful drinking innovation.”

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About the London Spirits Competition

The London Spirits Competition evaluates spirits based on what matters most to the trade and consumers: quality, value, and packaging. Organized by the Beverage Trade Network, the competition provides a global platform for brands to showcase their excellence and gain recognition among top industry players.

For more information on Club Soda, visit www.joinclubsoda.com.
To learn more about the London Spirits Competition, visit www.londonspiritscompetition.com.

Also Read:
Matteo Aristei On Essential Skills For A Bartender and Non-Alcoholic Spirits
The Rise and Rise of Mindful Drinking: Non-Alcoholic Beverages Take Center Stage
London Spirits Competition Introduces “Category Distillery of the Year” Medals

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