Happy Hour is a great way of attracting more customers to your venue during those times of the day when there’s a bit of a lull. But how should you go about it, and what should you offer? Helen Arnold reports.

Offering a selection of wines by the glass is something that an increasing number of customers expect to see, and bars and restaurants that fail to do so are missing a trick.

Is it worth investing in a wine preservation system? Helen Arnold spoke to Coravin’s UK sales manager to find out.

There are many ways to go about boosting your bar sales, and much of it comes down to merchandising. But what does this mean exactly?

Putting together a comprehensive wine list that offers an interesting selection of grape varieties and styles within different price points is appealing to customers & profitable for business can prove a real challenge for many independent bars.

Richard Siddle, the co-founder and editor of the Buyer a popular UK-based on-line drinks trade platform, talks about creating content with Sid Patel, CEO of Beverage Trade Network.

A great website should be the bedrock of all your PR.

With the current cost of living crisis hitting consumers hard, the hospitality sector needs to work more than ever to attract visitors. One great way of making most of quieter periods of the day of the week is to promote yourself as an events venue.

According to a new report by marketing consultancies Edit and Kin & Carta, personalisation is a must for bars, restaurants, & clubs that not only want to attract new customers but crucially keep them coming back for more.