Ali Beniamin Ali, one of London’s leading bartenders, shares his journey into the world of bartending and his vision for the future. His passion for the vibrant hospitality industry, coupled with a deep appreciation for food and beverages, led him to pursue a career where creativity and customer service intersect. Over the years, Ali has honed his craft through various training programs and competitions, mastering the art of cocktail creation and developing a unique style that blends tradition with innovation.

Ali emphasizes the importance of technical and interpersonal skills in bartending. From maintaining a clean workspace to mastering drink recipes and creating a welcoming atmosphere, he believes that a bartender’s role is multifaceted and ever-evolving. He highlights the growing trends in the UK drinks industry, particularly the shift towards sustainability and the rising popularity of low and no-alcohol beverages. These trends, according to Ali, reflect a broader movement towards mindful drinking and eco-conscious practices in the hospitality sector.

Creativity is at the heart of Ali’s approach to mixology. He draws inspiration from diverse cultures and culinary traditions, constantly experimenting with new ingredients and techniques to craft unique and memorable cocktails. Ali also sees the role of bartenders evolving over the next five years, with a greater focus on sustainability, innovation, and continuous learning.

For those entering the bartending profession, Ali’s advice is simple: stay curious, embrace new trends, and focus on understanding the principles behind cocktail creation. Dedication to the craft and a commitment to delivering exceptional service are key to success in this dynamic industry.

“To excel as a bartender, it's essential to have a strong mix of technical and interpersonal skills. Most bartenders start their careers as barbacks, where maintaining a clean and organized workspace is key for both hygiene and efficiency. From the beginning, time management and attention to detail are critical. Equally important is the ability to be friendly, and attentive, and to create a welcoming atmosphere for all guests. As bartenders advance in their careers, a deep knowledge of drink recipes, ingredients, and the art of crafting cocktails becomes vital. This includes a thorough understanding of spirits, liqueurs, and mixers, as well as mastering techniques like shaking, stirring, and garnishing.” says Ali Beniamin Ali.

820 Spirits Ltd vodka was Ali Beniamin Ali’s top score in the 2024 London Spirits Competition.

You can see his video about the brand here.

As a judge for the London Spirits Competition, Ali values high-quality, innovative products that set businesses apart. His insights offer valuable guidance for bartenders and industry professionals looking to navigate the future of bartending, emphasizing the importance of staying ahead of trends and continuously evolving in response to changing consumer preferences.

When asked what does he look for when buying new products, here is what he had to say:

Maintaining a high standard of service and ensuring customer satisfaction starts with choosing high-quality products. I prioritize reputable brands and well-reviewed items, always balancing quality with cost to find products that offer great value for money and fit within my budget. I also seek out innovative products that can differentiate my business and offer something unique to my customers. Staying on top of industry trends is essential for maintaining a competitive edge.

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