Beverage Trade Network (BTN), the global leader in beverage trade shows, competitions, and media, has launched its latest initiative: BTN Supplier Service. This innovative, annual lead-generation platform is designed to help suppliers of bulk wine, bulk spirits, raw materials, packaging, equipment, logistics, and technology solutions connect with top buyers in the beverage industry, including wineries, breweries, distilleries, cideries, and meaderies.

BTN, renowned for organizing premier trade shows such as the International Bulk Wine and Spirits Show USA, International Bulk Wine and Spirits Show UK, Future Drinks Expo, and others, has consistently set the benchmark for fostering meaningful connections in the beverage supply chain. The BTN Supplier Service builds on this legacy, leveraging BTN’s extensive network, media assets, and industry expertise to deliver unparalleled value to suppliers.

BTN’s Ecosystem: A Game Changer for Suppliers

In addition to trade shows, BTN owns and operates globally recognized competitions such as the London Wine Competition, London Beer Competition, London Spirits Competition, Sommeliers Choice Awards, Bartender Spirits Awards, and USA Ratings. These platforms, combined with BTN’s media properties like SommeliersBusiness.com, TheOnTrade.com, and BeverageTradeNetwork.com, form a robust ecosystem that uniquely positions BTN to support supplier growth.

“BTN Supplier Service is not just a lead-generation tool; it’s a comprehensive growth partner for suppliers,” said Sid Patel, CEO and Founder Of Beverage Trade Network. “Our ecosystem of trade shows, competitions, and media assets allow us to provide unmatched opportunities for suppliers to connect with buyers and grow their business globally.”

Sid Patel, CEO of Beverage Trade Network (left) and Ankita Okage, CGO (right) 

BTN Supplier Service is aimed to be our 360-degree and 12-month marketing and sales service to help support our exhibitors all year round and also to help new suppliers generate new business on a consistent basis. Learn more today

“I am super excited to offer this new service to suppliers of bulk wine, bulk spirits, contract bottling services, packaging companies, glass bottle suppliers, raw material companies, freight forwarders, flexi tank suppliers, barrels suppliers, and other suppliers to the winery, brewery, and distillery. Think of BTN Supplier Service as a super small sales and business development arm for your business that can help you get in front of wineries, breweries, and distilleries all year round at the cost of just $300 a month” - added Sid Patel.

Exclusive Opportunity: Limited to 20 Companies Per Year

To ensure personalized attention and impactful results, BTN Supplier Service will work with only 20 companies annually. This exclusive approach allows BTN to provide a hands-on, tailored experience for each supplier, helping them achieve measurable growth through targeted leads, expert guidance, and strategic use of BTN’s ecosystem.

Applications for the BTN Supplier Service are now open and will close on March 31, 2025. Selection is on a first-come, first-served basis and subject to approval by BTN. Suppliers interested in taking their business to the next level are encouraged to apply early to secure their spot.

“Ideally we do not want more than 2 suppliers in a business category. So if we are working with freight forwarders bulk shippers or flexitank providers, we will only choose 2 suppliers per category, I encourage suppliers to fill in the interest form to learn more today as this is a sell-out service as it promises a guaranteed 40 qualified buyer leads’.

Here are sample categories that BTN service is suited for: 

Bottling Equipment, Bottles, Brokerage / Negociants, Bulk Wine, Bulk Spirits, Barrels and Kegs, Cans / Canning, Cleaning Equipment, Closures, Corks, Computer Software / Systems, Consultants, Custom Winemaking Supplies, Distillation Equipment, Winery Equipment, Fertiliser, Enzymes, Blending Laboratories, Financial Services, Equipment Leasing, Flavoring Agents, Pest Control, Mobile Bottling, Oak Chips / Pieces, Packaging Materials, Paints & Seals / Protective Coatings, Wine Additives, Glasses, Custom Crush, Distillery and Winery Services, Yeast Cultures and Nutrients, Vineyard Equipment, Tanker, Soil Testing, Tasting Room Supplies, Labels, Dispensers.

How to Apply

For more information and to apply for the BTN Supplier Service, visit the interest form here. We will then schedule a call and explain to you how it works.

About Beverage Trade Network

Beverage Trade Network is a leading platform dedicated to connecting beverage industry professionals worldwide. Through its trade shows, competitions, media assets, and now the BTN Supplier Service, BTN continues to provide innovative solutions that empower businesses to succeed in the competitive beverage market. Explore BTN Supplier Services Now

Please fill out the form here for more information on how it works.

Related Articles:
Beverage Trade Network Introduces New Sales Service for Bulk Spirits and GNS Suppliers
Beverage Trade Network Introduces New Supplier Service
Beverage Trade Network Opens 2025 BTN Sales Registration

TAGS: