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How London Wine Competition is creating more end consumer appeal

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15/11/2022 Bigger, better, stronger, and most importantly, LWC plans to give even more value to the competition entrants in 2023.

The London Competitions international and domestic call for entry is now open. Brands looking to take advantage of the early bird pricing are encouraged to enter by December 9, 2022. This remains one of the only global competitions that looks to identify the wines that consumers will most want to pick up off a shelf as they are judged on what they taste like, how much they cost, and crucially what they look like.

Winners being published in the forbes

Winners being published in Forbes.

The London Wine Competition was first launched in 2017 and has gone on to reward wines from all over the world. Ask the average wine buyer, wine merchant, sommelier, and, crucially, typical wine drinker what it is they look for in a glass of wine then the chances are their answers will be roughly the same. A wine that ultimately has great quality and is great to drink, a wine that matches the price point being asked for it and offers great value for money, and a wine that looks good and its design lives up to what it tastes like and costs write Richard Siddle of The Buyer

Consumer appeal It’s why so much of the effort that goes into the London Wine Competition is centered around how can it support the winning entries and push and promote the Gold, Silver, and Bronze medal-winning wines not just too influential buyers in the trade, but to consumers around the world.

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Consumer appeal 

It’s why so much of the effort that goes into the London Wine Competition is centered around how can it support the winning entries and push and promote the Gold, Silver, and Bronze medal-winning wines not just to influential buyers in the trade, but to consumers around the world. 

It does that by:

Consumer online drinks websites

promoting the results to the 50,000+ trade professionals that are part of the Beverage Trade Network community. 

including them, in the various trade-facing online publications the Beverage Trade Network produces including two new dedicated sites for the UK market that have been launched in the last few months: Drinks Merchants; and The On-Trade

Featuring the winners on its dedicated consumer online drinks websites aimed at drinks enthusiasts around the world including the London Drinks Guide and then similar guides around the world in the US, and across Asia including New York Drinks Guide and San Francisco Drinks Guide. 

Including them in the Top 100 winners list of the LWC 2023, a one-stop guide to the best-performing wines entered into the competition.

Beverage Trade Network’s global drinks guide is a platform that has grown very well over the last 12 months. London Wine Competition winners will be showcased on these platforms at no extra cost giving winners great end-consumer awareness.

London Wine Competition

Top Judges

A drinks competition is only as strong and credible as the judges behind it. This is why the London Wine Competition only works with judges that have direct professional wine-buying experience or work in the trade as a Master of Wine, consultant, or have an influence on what consumers are drinking. Over the years the judging panel has built up to include a roster of top names from across the UK’s biggest supermarkets, most prestigious restaurants, and top suppliers, importers, and distributors. This includes a growing number of Masters of Wine and Master Sommeliers. You can see who is lined up to judge the 2023 awards by clicking here.

If you are a trade buyer, stocking London Competition winners will pay off as BTN aims to focus on educating end consumers on what the medal means and why buying a London Wine Competition winner makes sense.

Article Source: The Buyer

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