London Wine Competition Webinar: How Brands Can Work With Sommeliers In 2024

Photo for: London Wine Competition Webinar: How Brands Can Work With Sommeliers In 2024

06/12/2023 Uncover the keys to successful collaboration between wine brands and sommeliers in 2024. Join the LWC Webinar on December 8 with Ankita Okate, CGO of Beverage Trade Network. Gain strategic insights and engage in a live Q&A with top UK wine experts.

In an industry where understanding the needs of sommeliers is paramount for wine brands, London Wine Competition gives wine brands this exclusive opportunity via panel debate where UK’s top sommeliers will answer the question: How can brands work with Sommeliers in 2024.

If you’re a wine brand owner or looking forward to entering into the work of wine, join us on December 8, 2023, from 10 am to 11 am UK time. This in-depth panel talk, featuring some of the UK's Best Sommeliers, promises to unravel the complexities of this symbiotic relationship and offer a roadmap for successful collaboration.

Brands will be able to ask direct questions to Sommeliers. The webinar is free of cost and catered for brands looking to grow in the UK market. Previous and new entrants of London Wine Competitions can RSVP below. Once you RSVP, we will send you the zoom call link.

Fill this form to RSVP for the webinar


Ankita Okate - Chief Growth Officer and Events Head at Beverage Trade Network, spearheads the company's global initiatives connecting the realms of Wine, Beer, Spirits, and Cannabis Drinks Trade. With over 6 years of experience and an MBA from Stanford, Ankita brings a unique blend of strategic acumen and industry foresight to the discussion.


Adriana Valentini - Head of Beverage, Oxford and Cambridge Club: Adriana's illustrious career spans vineyards in France, luxury cruises, and renowned London hotels. With 12 years of professional qualifications, she brings a wealth of experience to the table, offering insights into creating unforgettable wine experiences.

Dario Barbato - Head Sommelier and Wine Buyer, Individual Restaurants Group Dario, responsible for curating wine collections for leading restaurant brands, will provide valuable perspectives on how wine brands can align with the visions of restaurant groups to enhance the dining experience.

Chiara Sieni DipWSET - Assistant Manager, Rise & Vine Chiara, focuses on sustainability, low-intervention methods, and the story behind the label when choosing wines. Gain insights into the factors that influence the selection process from a wine shop's perspective.

Beatrice Bessi - Head Sommelier, Chiltern Firehouse: Beatrice's journey from Italy to London and her pursuit of the Master Sommelier title offer a unique viewpoint. As Head Sommelier at Chiltern Firehouse, she provides a glimpse into the dynamics of working with renowned chefs and maintaining a prestigious wine list.

Key Takeaways:

1) 2024 Industry Trends: Explore trends shaping the UK market in 2024, including SKU preferences and consumer buying patterns.

2) Mastering Cold Calls: Learn how brands can effectively approach sommeliers through cold calls, email etiquette, and successful in-person meetings.

3) Driving Sales through Programs: Understand the programs that resonate with sommeliers and explore the strategic initiatives they plan to push in 2024.

4) Case Study Showcase: Dive into a real-world case study/pitch that impressed the panel, highlighting what worked well in brand strategy.

5) Tactical Insights: Get tactical advice on approaching sommeliers, scheduling meetings, sampling wines, and making compelling sales presentations.

6) London Competitions Entry: Uncover why participating in London competitions is essential for brand visibility and industry recognition.

7) Storytelling for Growth: Learn how effective storytelling can amplify a brand's success in the London drinks trade.

8) Live Q&A: Engage with the panelists in a live Q&A session, addressing your specific queries on the sommelier-brand collaboration landscape.

This webinar isn't just an exploration; it's a strategic investment in understanding and navigating the world of fine beverages. Secure your spot now to unlock the potential of collaborative success in the dynamic landscape of the wine industry. Elevate your brand with insights from the best in the business.

You must RSVP before December 6, 2023 to get into the session. You will be sent the zoom call details once you RSVP here.




The On Trade

The UK on-trade has undergone what is probably one of the most turbulent periods in its history.

The On-Trade is a new magazine-style platform aimed solely at solving the issues faced by the UK’s on-trade.

We would love to hear from you, please contact us at

News & Updates

Let's Grow Together, Join The On-Trade Community!

Recent Posts