Describing the difference between online and offline platforms, Richard Siddle editor of the Buyer says, “While working online, you must be very clear and simple in what you’re doing because of the SEO process. In a magazine, you can be a lot more creative and use a lot more phrases. It’s more about remembering what kind of content you got.” Also, a writer should make sure that the headline looks clean and that he/she is using words that everyone understands.

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Your email's subject line should specifically state what the content is about if you are sending newsletters and mailers. The subject bar should be clear enough on what you’re selling. 

Watch the full interview :

The Business Of Content Writing With The Expert | Inside The Drinks Business

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