Marketing

How to boost your happy hour sales

Happy Hour is a great way of attracting more customers to your venue during those times of the day when there’s a bit of a lull. But how should you go about it, and what should you offer? Helen Arnold reports.

Marketing

How to Make a success of selling wine by the glass

Offering a selection of wines by the glass is something that an increasing number of customers expect to see, and bars and restaurants that fail to do so are missing a trick.

Marketing

How to Merchandise your Bar to maximise sales

There are many ways to go about boosting your bar sales, and much of it comes down to merchandising. But what does this mean exactly?

Marketing

Why sommeliers should include London Wine Competition winners on their lists

Putting together a comprehensive wine list that offers an interesting selection of grape varieties and styles within different price points is appealing to customers & profitable for business can prove a real challenge for many independent bars.

Media

Behind the scenes in pictures at the London Wine Competition

Here are some pictures taking you behind the scene of what is becoming the world’s most relevant wine competition.

Media

How London Wine Competition is creating more end consumer appeal

Bigger, better, stronger, and most importantly, LWC plans to give even more value to the competition entrants in 2023.

Bars

London’s bartenders and their favourite bars

Whether you’re a fan of cocktails or its history, here are some amazing bars to visit in London.

Media

UK's top wine trade buyers to judge 2023 London Wine Competition

UK's top retail and restaurant wine buyers to judge the upcoming London Wine Competition in March 2023 in London.

Human Resources

How to attract a more diverse workforce

Employing people from different backgrounds and cultures not only makes good business sense but also helps with recruitment.