A sommelier is not there to teach the guest about wine but also to use their accumulated knowledge to help them select a bottle they will enjoy.

From reading and learning about wines to getting a sommelier certification, sommeliers are the true experts in wine.

A sommelier is not there to teach the guest about wine but also to use their accumulated knowledge to help them select a bottle they will enjoy.

Enhancing guest experience can assist in elevating impression and reputation of your restaurant. If visitors love their time at your restaurant, they are more likely to come back & recommend it to others, which will help you draw in more customers.

With the current cost of living crisis hitting consumers hard, the hospitality sector needs to work more than ever to attract visitors. One great way of making most of quieter periods of the day of the week is to promote yourself as an events venue.

Studies have proved that music can affect the ambience of a venue and also impacts customer's behaviour in restaurants and bars.

September 30, 2022, is the last day to get super early bird pricing for your wines, beers, and spirits.

Alberto Gherardi, Sommelier at Four Seasons Ten Trinity, London shares some valuable insights on methods to grow wine sales and profits and talks about his personal career goals.

According to a new report by marketing consultancies Edit and Kin & Carta, personalisation is a must for bars, restaurants, & clubs that not only want to attract new customers but crucially keep them coming back for more.