The On Trade

Growing the UK On-Trade

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Sommeliers

What do sommeliers look for before taking a new brand into a restaurant?

Let’s hear from our top Sommeliers on what factors they consider and find important before taking a new brand into their restaurants.

Photo for: Let the music play!

Media

Let the music play!

Studies have proved that music can affect the ambience of a venue and also impacts customer's behaviour in restaurants and bars.

Photo for: London sommeliers on how to boost wine sales

Sommeliers

London sommeliers on how to boost wine sales

A sommelier is not there to teach the guest about wine but also to use their accumulated knowledge to help them select a bottle they will enjoy.

Photo for: Why sommeliers should include London Wine Competition winners on their lists

Marketing

Why sommeliers should include London Wine Competition winners on their lists

Putting together a comprehensive wine list that offers an interesting selection of grape varieties and styles within different price points is appealing to customers & profitable for business can prove a real challenge for many independent bars.

Producers

Curatif Cocktails, A promising cocktail brand going popular all over the world.

Meet Matt Sanger, Managing Director at Curatif, World Class Cocktails in Cans.

Photo for: Meet the Distinguished Speakers of IBWSS UK 2023 & UK Trade Tasting 2023 in London on Nov 15-16

Media

Meet the Distinguished Speakers of IBWSS UK 2023 & UK Trade Tasting 2023 in London on Nov 15-16

Meet the Beverage Industry Experts at IBWSS UK & UK Trade Tasting 2023 on Nov 15-16 in London for insights from top speakers and elevate your drinks business.

Photo for: Sara Muirhead to Host Masterclass at IBWSS UK & UK Trade Tasting 2023 with Award-Winning Wines

Media

Sara Muirhead to Host Masterclass at IBWSS UK & UK Trade Tasting 2023 with Award-Winning Wines

Come and Savor the award-winning London Wine Competition winners with Sara Muirhead at IBWSS UK & UK Trade Tasting 2023 on Nov 15-16 in London.

Photo for: Mayfair Hotel's Bar Manager & London Spirits Competition Judge to Host at IBWSS UK 2023 in London

Media

Mayfair Hotel's Bar Manager & London Spirits Competition Judge to Host at IBWSS UK 2023 in London

Join us at IBWSS UK 2023 in London on Nov 15-16 for a Masterclass with Michele Becatti, Bar Manager at The Mayfair Hotel, and explore award-winning spirits from the London Spirits Competition.

Photo for: Get ready for IBWSS UK and UK Trade Tasting On November 15-16 in London

Media

Get ready for IBWSS UK and UK Trade Tasting On November 15-16 in London

Unlocking Opportunities in the Global Beverage Industry: Insights from IBWSS UK and UK Trade Tasting 2023

Other Articles

Photo for: Claridge's Emma Denney Crowned UK Sommelier of the Year 2026

News / Media

Claridge's Emma Denney Crowned UK Sommelier of the Year 2026

10/07/2026 Claridge's Director of Wine Earns Britain's Top Sommelier Honour After Excelling in Blind Tasting, Service, and Hospitality Excellence

Photo for: The Most Profitable Beverage Trends Restaurants Can’t Ignore

Your Business / Trends

The Most Profitable Beverage Trends Restaurants Can’t Ignore

26/06/2026 A commercial look at the drinks categories helping restaurants capture demand, control costs and grow revenue without overcomplicating service operations.

Photo for: Premium Sparkling, Emerging Regions and Alcohol-Free Wines Are Shaping Wine's Next Growth Chapter

News / Media

Premium Sparkling, Emerging Regions and Alcohol-Free Wines Are Shaping Wine's Next Growth Chapter

24/06/2026 At a time when much of the global wine industry is grappling with declining consumption and shifting consumer habits, sparkling wine continues to move in the opposite direction.

Photo for: London Spirits Competition Team Connects with the Global Drinks Trade at 2026 BCB London

News / Media

London Spirits Competition Team Connects with the Global Drinks Trade at 2026 BCB London

16/05/2026 The London Competitions team connected with producers, bartenders, distributors, and hospitality leaders at BCB London 2026 while exploring key trends shaping the future of the global spirits industry.

Photo for: When the Room Feels Quieter: How Bars and Restaurants Are Rethinking Growth in a Low-Footfall Era

Your Business / Operations

When the Room Feels Quieter: How Bars and Restaurants Are Rethinking Growth in a Low-Footfall Era

21/04/2026 The bars and restaurants winning today are not the busiest, but the ones turning every guest into more value, more experience, and more return visits.

Photo for: What Inspired London’s Top Somms to Get Started

People / Sommeliers

What Inspired London’s Top Somms to Get Started

21/04/2026 Exploring the personal stories, defining moments, and inspirations that led London’s leading sommeliers into the world of wine

Next Events

Photo for: International Bulk Wine and Spirits Show San Francisco 2026

South San Francisco Conference Center

International Bulk Wine and Spirits Show San Francisco 2026

Register Now

Photo for: Asia Spirits Ratings 2026

Asia Spirits Ratings 2026

Enter Spirits

Photo for: Bartender Spirits Awards 2027

Midwest Conference Center, Northlake, IL 60164, United States

Bartender Spirits Awards 2027

Enter Spirits

Photo for: Asia Wine Ratings 2026

China Merchants Godown, Hong Kong

Asia Wine Ratings 2026

Enter Wines

Photo for: London Wine Competition 2027

St Mary's London, Wyndham Pl, London W1H 1PQ

London Wine Competition 2027

Register Now

SUBMIT YOUR WINE

Popular

Photo for: The New Reality of Selling to UK Venues

Your Business / Marketing

The New Reality of Selling to UK Venues

21/04/2026 Selling to Bars, Pubs & Restaurants in the UK Has Changed — And Most Brands Haven’t Caught Up

Photo for: When the Room Feels Quieter: How Bars and Restaurants Are Rethinking Growth in a Low-Footfall Era

Your Business / Operations

When the Room Feels Quieter: How Bars and Restaurants Are Rethinking Growth in a Low-Footfall Era

21/04/2026 The bars and restaurants winning today are not the busiest, but the ones turning every guest into more value, more experience, and more return visits.

Photo for: What Inspired London’s Top Somms to Get Started

People / Sommeliers

What Inspired London’s Top Somms to Get Started

21/04/2026 Exploring the personal stories, defining moments, and inspirations that led London’s leading sommeliers into the world of wine

Photo for: Elusa Armagnac: Blending Tradition with Innovation in Every Sip

Supplier Support / Trade Bodies

Elusa Armagnac: Blending Tradition with Innovation in Every Sip

24/10/2024 Exploring Elusa's journey with Blanche Armagnac and future aspirations

The On Trade

The UK on-trade has undergone what is probably one of the most turbulent periods in its history.

The On-Trade is a new magazine-style platform aimed solely at solving the issues faced by the UK’s on-trade.

We would love to hear from you, please contact us at contact@theontrade.com.

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Recent Posts

Photo for: Claridge's Emma Denney Crowned UK Sommelier of the Year 2026

News / Media

Claridge's Emma Denney Crowned UK Sommelier of the Year 2026

10/07/2026 Claridge's Director of Wine Earns Britain's Top Sommelier Honour After Excelling in Blind Tasting, Service, and Hospitality Excellence

Photo for: The Most Profitable Beverage Trends Restaurants Can’t Ignore

Your Business / Trends

The Most Profitable Beverage Trends Restaurants Can’t Ignore

26/06/2026 A commercial look at the drinks categories helping restaurants capture demand, control costs and grow revenue without overcomplicating service operations.

Photo for: Premium Sparkling, Emerging Regions and Alcohol-Free Wines Are Shaping Wine's Next Growth Chapter

News / Media

Premium Sparkling, Emerging Regions and Alcohol-Free Wines Are Shaping Wine's Next Growth Chapter

24/06/2026 At a time when much of the global wine industry is grappling with declining consumption and shifting consumer habits, sparkling wine continues to move in the opposite direction.