Marketing

It's all about you - why you should be personalising the customer experience

According to a new report by marketing consultancies Edit and Kin & Carta, personalisation is a must for bars, restaurants, & clubs that not only want to attract new customers but crucially keep them coming back for more.

Sommeliers

How a good sommelier can boost the bottom line - Alberto Gherardi reveals all

Alberto Gherardi, Sommelier at Four Seasons Ten Trinity, London shares some valuable insights on methods to grow wine sales and profits and talks about his personal career goals.

Marketing

Why sommeliers should include London Wine Competition winners on their lists

Putting together a comprehensive wine list that offers an interesting selection of grape varieties and styles within different price points is appealing to customers & profitable for business can prove a real challenge for many independent bars.

Media

Let the music play!

Studies have proved that music can affect the ambience of a venue and also impacts customer's behaviour in restaurants and bars.

Sommeliers

London sommeliers on how to boost wine sales

A sommelier is not there to teach the guest about wine but also to use their accumulated knowledge to help them select a bottle they will enjoy.

Producers

Curatif Cocktails, A promising cocktail brand going popular all over the world.

Meet Matt Sanger, Managing Director at Curatif, World Class Cocktails in Cans.

Media

Meet the Distinguished Speakers of IBWSS UK 2023 & UK Trade Tasting 2023 in London on Nov 15-16

Meet the Beverage Industry Experts at IBWSS UK & UK Trade Tasting 2023 on Nov 15-16 in London for insights from top speakers and elevate your drinks business.

Media

Sara Muirhead to Host Masterclass at IBWSS UK & UK Trade Tasting 2023 with Award-Winning Wines

Come and Savor the award-winning London Wine Competition winners with Sara Muirhead at IBWSS UK & UK Trade Tasting 2023 on Nov 15-16 in London.

Media

Mayfair Hotel's Bar Manager & London Spirits Competition Judge to Host at IBWSS UK 2023 in London

Join us at IBWSS UK 2023 in London on Nov 15-16 for a Masterclass with Michele Becatti, Bar Manager at The Mayfair Hotel, and explore award-winning spirits from the London Spirits Competition.